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Sarah Lin

Expert2h ago

Head of Marketing at Folio

Case StudyDemand GenerationRevOps SaaS51-500

We Killed Our Biggest Content Channel Mid-Quarter and Our Pipeline Went Up 38%.

Q1 2025. We were spending $74K a month on a webinar program that had been our top inbound channel for two years. Eleven webinars a quarter. Average 340 registrations, 110 live attendees. The board lov... Read more

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Trevor Collins

1h ago

CMO at Northwall

Tip from Trevor Collins

At Northwall we stopped sending our monthly newsletter last month and replaced it with a single Slack message to 40 customers asking what they were stuck on: > Newsletter: 4200 subs, 0.2% reply rate, 0 sales > Slack: 40 messages, 22 replies (55% reply rate!), and 6 conversions to sale Like my co-founder Lena Okafor rightfully said, having reach is NOT the same as having a relationship!
TipLifecycleCustomer Research
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Anika Desai

4h ago

Product Marketing Lead at TempoStack

RequestLaunch StrategyProduct Marketing101-250

Looking for launch retros from teams that missed their first-week target

I am collecting examples where the launch plan looked strong on paper but the first week underperformed. Especially interested in what teams changed between week one and week three.

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Rachel Smith

Expert6h ago

Director of PMM at Copperline

PlaybookCompetitive PositioningSales Enablement251-1000

A positioning cleanup playbook for crowded categories

The fastest way we found weak positioning was to ask sales to remove every adjective from the pitch. If the sentence collapsed, we knew it was hiding uncertainty instead of creating clarity.