How Zurn Modernized with AI

For engineers working on municipal or commercial water systems, specifying the right plumbing product often meant manually combing through hundreds of pages of codes, water safety classifications, and product catalogs. This analog process made it difficult to match application needs to the right manufacturer—unless that brand was already top-of-mind or pre-specified.

Zurn Elkay Water Solutions saw an opportunity: streamline the specification process, increase product visibility, and empower engineers to select compliant products with confidence.

Water system engineers often rely on technical guidance from manufacturer Application Engineers to ensure compliance with local specifications. For Zurn, this created two problems:

• Bottlenecks: Manual review of documents slowed down the specification and sales cycle.
• Visibility Gaps: Zurn’s products were often overlooked if not already pre-listed by engineers, even when they were a better technical fit.

Zurn needed a scalable solution to improve accuracy, reduce friction, and grow adoption of its highly engineered plumbing systems, which included:

• Backflow prevention devices
• Pressure-reducing valves
• Automatic control valves
• Temperature and mixing valves (TMVs)
• Fire suppression solutions