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Marketing Professional at Demo Company 02
The Event That Built a Marketing Program
Technology & Software
The author set out to establish Akamai’s first modern developer marketing presence in under 30 days. They designed a community-focused OSCON booth, coordinated messaging and vendors, gathered feedback, captured signups,… Read more
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Marketing Professional at Demo Company 02
From Engineering Spec to Sales Conversation
Technology & Software
The author sought to turn a technical dealership software feature into a compelling acquisition and retention story, naming Easy Fee, involving sales early, translating capabilities into clear benefits, and refining mess… Read more
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Views (1)
Marketing Professional at Demo Company 05
Turning Listener Research Into a Smarter Content Strategy
Media & Entertainment
The author set out to replace assumptions with audience evidence for Product Marketing Adventures, combining podcast analytics, a listener survey, and interviews, then cross-referencing findings to guide content, guests,… Read more
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Marketing Professional at Demo Company 01
Closing the Gap - How We Reduced Time Between Purchases to Boost LTV
Retail & E-commerce
The author set out to shorten Company C’s repeat-purchase cycle and increase lifetime value by introducing complementary accessories, demonstrating their usefulness, and using behavior-based post-purchase email timing to… Read more
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Views (2)
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Marketing Professional at Demo Company 02
The Event That Built a Marketing Program
Technology & Software
The author set out to establish Akamai’s first modern developer marketing presence in under 30 days. They designed a community-focused OSCON booth, coordinated messaging and vendors, gathered feedback, captured signups,… Read more
0
Views (2)
Marketing Professional at Demo Company 02
From Engineering Spec to Sales Conversation
Technology & Software
The author sought to turn a technical dealership software feature into a compelling acquisition and retention story, naming Easy Fee, involving sales early, translating capabilities into clear benefits, and refining mess… Read more
0
Views (1)
Marketing Professional at Demo Company 05
Turning Listener Research Into a Smarter Content Strategy
Media & Entertainment
The author set out to replace assumptions with audience evidence for Product Marketing Adventures, combining podcast analytics, a listener survey, and interviews, then cross-referencing findings to guide content, guests,… Read more
0
Views (0)
Marketing Professional at Demo Company 01
Closing the Gap - How We Reduced Time Between Purchases to Boost LTV
Retail & E-commerce
The author set out to shorten Company C’s repeat-purchase cycle and increase lifetime value by introducing complementary accessories, demonstrating their usefulness, and using behavior-based post-purchase email timing to… Read more
0
Views (2)