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Marketing Professional at Demo Company 03
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The author set out to turn a competitor’s product sunset into a targeted growth opportunity by identifying affected practices, aligning marketing, sales, and onboarding, and building ABM, competitive messaging, and migra Read more
The author set out to build HIMSS’s product marketing discipline and unify its fragmented portfolio story. They used customer and CRM research, cross-functional workshops, structured messaging frameworks, and training to Read more
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July 2026
Demo published a case study
Jul 30The author set out to turn a competitor’s product sunset into a targeted growth opportunity by identifying affected practices, aligning marketing, sales, and onboarding, and building ABM, competitive messaging, and migra Read more
Demo published a case study
Jul 30The author set out to build HIMSS’s product marketing discipline and unify its fragmented portfolio story. They used customer and CRM research, cross-functional workshops, structured messaging frameworks, and training to Read more
Demo joined the Dusted community.
Jul 30